Submarine Channel published Unspeak findings

In an ongoing series of publications, Submarine Channel has shared some interesting insights derived from half-year tracking of Unspeak terms using Ai Applied's Data Miner System and API through Unspeak's visualization

From Unspeak themselves, a 4-part series of insight articles (so far):

Natural Disaster, one of the most obvious ‘Unspeak’ words, makes the whole disaster part sound benign and and ascribes blame to Nature. We seem to forget that human decisions, however, are at play, often making things even worse after the ‘disaster’ event. Looking at the context visualizations in which Natural Disaster is used - especially most recently in the aftermath of the destruction in the Philippines - we notice how the key issues in the conversation revolves around how much natural disasters cost society - in terms of displacement, loss of homes, country preparations for disasters and foreign aid.


Overall we notice social media and technology related terms in this episode are more widely mentioned and discussed than those in the previous post which deals with the rather urgent issue of the environment. While Climate Change, a highly debated topic, peaked with 25,777 tweets on June 25th, The Cloud, a corporation-owned physical place where our digital data is stored, is hotter with a total of 31, 749 tweets mentioning it on August 26th.


Rhetoric surrounding economic crisis is fertile ground for Unspeak, with a range of words from too big to fail to the fiscal cliff that make economic dilemmas seem both more drastic and mild at the same time. In the second episode, Money Talks, we dive into the state of today’s current events, thanks to words like bailout, austerity, Eurocrisis, fiscal cliff, and recession that have taken the world by storm since the 2008 economic collapse. If it’s not environmental “natural disasters” that we covered in week 2, then financial crises are always looming, and concerns over austerity, recession, bailout and fiscal cliff return every few months.


Watching Brave New Minds, the sixth episode of the series, you are immediately transported to director Jennifer Abbott’s interpretation of disorder-related terms to a world where you almost feel the threatening force of Unspeak and begin to question the categorization system and meaning of words previously thought to be sane. Appropriately titled, ‘How Big Pharma is Using Unspeak to “Discover” More and More Medical Problems in Everyday Western Life”, viewers can’t help but wonder whether ‘the expanding lexicon of mental disorders is a cynical medicalization of normality’, as described by Poole. Turns out that seemingly normal everyday actions, such as drinking coffee or eating, can turn into a deadly disorder when one ingests too much of such a ‘substance’.